The rich embossed faux leather folder includes an image of John F. Kennedy from the

half–dollar design struck on the coins in this set and some patriotic U.S. flag imagery.

The U.S. Mint logo appears on the front of the folder and the Department of Treasury

seal on the back. Each set also contains a separate printed Certificate of Authenticity

and booklet about the development and design of the Kennedy half–dollar inside the folder.

The designs on the coins replicate the portrait on the 1964 design:

Obverse: The design shows a portrait of President John Fitzgerald Kennedy, the

youngest person ever elected to the office. U.S. Mint Sculptor–Engraver Gilroy Roberts

based this profile on a portrait prepared for Kennedy’s presidential medal. Roberts

created his original 1964 design shortly after Kennedy's assassination. 

Reverse: The design is based on the Presidential Seal and was done by U.S. Mint

Sculptor–Engraver Frank Gasparro. It consists of a heraldic eagle with a shield on its

breast, holding a symbolic olive branch and a bundle of 13 arrows. A ring of 50 stars

surrounds the design, which gives this coin the distinction of having more stars than

any other United States coin ever produced for circulation.